All posts tagged Marketing

2011- Summer of Sequels

While watching the Final Four I saw a commercial for “Fast 5” (aka Fast and Furious 5) and thought that it wasn’t the first sequel movie ad I have seen for movies coming up this year.  An article on Slashfilm.com mentions that there will be TWENTY SEVEN sequels this year, an all time record!  Here’s [...]

MLB- YouTube watchdog

In my opinion, FREE drives brand growth on the internet. The more free material your customers can get, the more likely it is they will be driven to some sort of purchase down the road and become life long customers.

Domino's profits double due to new campaign

Recently I did a blog post about the bold strategy of Domino’s Pizza changing their pizza recipe in response to customer feedback and in hopes of increasing sluggish sales. Apparently, the initial campaign has been a resounding success.  In fourth quarter 2008, Domino’s saw profits of $11 million, or 19 cents a share.  This past [...]

Domino's the disruptor?

Recently Domino’s Pizza announced they were changing the recipe for their pizza. In the above-linked USA Today article, consultant Howard Gordon mentions “I don’t know of any (restaurant) company that has attempted this.” In any industry, changing a winning formula seems like business “suicide.”  Gordon later makes a powerful statement; “Once you’ve built a brand, [...]

Banks REDUCING overdraft fees??

Yes, really! I was a bit perplexed as to why Bank of America, JP Morgan Chase, and Wells Fargo would make the decision to lower overdraft fees, especially considering service fees are the lifeblood of financial services companies’ bottom lines.  Then I realized the marketing impact of these decisions.  These companies can take advantage of [...]