All posts tagged Domino’s pizza

Domino's the disruptor?

Recently Domino’s Pizza announced they were changing the recipe for their pizza. In the above-linked USA Today article, consultant Howard Gordon mentions “I don’t know of any (restaurant) company that has attempted this.” In any industry, changing a winning formula seems like business “suicide.” ¬†Gordon later makes a powerful statement; “Once you’ve built a brand, [...]