All posts for the month March, 2010

Domino's profits double due to new campaign

Recently I did a blog post about the bold strategy of Domino’s Pizza changing their pizza recipe in response to customer feedback and in hopes of increasing sluggish sales. Apparently, the initial campaign has been a resounding success.  In fourth quarter 2008, Domino’s saw profits of $11 million, or 19 cents a share.  This past [...]