All posts for the month September, 2009

Banks REDUCING overdraft fees??

Yes, really! I was a bit perplexed as to why Bank of America, JP Morgan Chase, and Wells Fargo would make the decision to lower overdraft fees, especially considering service fees are the lifeblood of financial services companies’ bottom lines. ┬áThen I realized the marketing impact of these decisions. ┬áThese companies can take advantage of […]