Justin Timberlake, star of boy bands, movies, pepsi commercials and recently adding the job description of angel investor ponied up some big time cash to invest in dying (lets face it, that’s what was happening to it) social network MySpace. Last year, the site was remade and polished to cosmetically (see screen shot below) look [...]
All posts in category Marketing
Destination-based ads on airline displays
I was recently on a Delta flight to Los Angeles on a 767 which had seat back displays. Throughout the flight, the displays showed ads for various things- the Delta American Express card, Hertz Rental Cars, among others. Since I had plenty of time to think on this flight, I thought it would be a [...]
Posted by Chris W on April 26, 2012
http://chriswalterbach.com/?p=259
Thoughts on Google Music
Google Music was just released and I just downloaded the “Music Manager” and played around a bit with the site and have a few thoughts. It was a pretty good promotional tactic for Google to use my favorite band Pearl Jam to entice me to sign up for the service. Users who signed up yesterday could download a free [...]
Posted by Chris W on November 18, 2011
http://chriswalterbach.com/?p=241
Dunkin Donuts expanding….again?
I happened to notice a Dunkin’ Donuts ad that ran during Monday Night Football the other night. It appears they are looking to expand their reach after recently going public. Dunkin Donuts are primarily an East Coast company and to spend the money to run national ads shows they really want to increase their national [...]
Posted by Chris W on September 29, 2011
http://chriswalterbach.com/?p=231
2011- Summer of Sequels
While watching the Final Four I saw a commercial for “Fast 5” (aka Fast and Furious 5) and thought that it wasn’t the first sequel movie ad I have seen for movies coming up this year. An article on Slashfilm.com mentions that there will be TWENTY SEVEN sequels this year, an all time record! Here’s [...]
Posted by Chris W on April 19, 2011
http://chriswalterbach.com/?p=196
Credit Bureaus taking “advantage” of consumers
With identity theft running rampant these days, it’s important to keep tabs on your personal credit report at least once a year. A recent article in the LA Times points out that credit bureaus make it very difficult to even purchase a copy of your credit report from them WITHOUT purchasing their “credit monitoring” services [...]
Posted by Chris W on February 23, 2011
http://chriswalterbach.com/?p=150
Did Chrysler hit the target?
In probably the second most talked about commercial after Super Bowl Sunday (behind VW’s “The Force” ad), Chrysler’s cinematic ad featuring the City of Detroit, a thumping sample from Eminem’s “One Shot”, and scenes of the rapper driving Chrysler’s new “200″ sedan to a theater in Detroit. He then dramatically walks up on stage in [...]
Posted by Chris W on February 10, 2011
http://chriswalterbach.com/?p=176
The most interesting marketing case in the world
If you can’t read the text of the picture on the left (you can also click on it to enlarge), here is the telegram message that greets visitors to www.DosEquis.com if you click on the “Meet the Man” page to find out more about “The Most Interesting Man in the World-” “My friend, welcome. Congratulations [...]
Posted by Chris W on December 20, 2010
http://chriswalterbach.com/?p=69
Definitely NOT how to promote your band…
Saw this from @ClubDistrict on Twitter via the LA Times. Seems like these guys should probably fire their manager or themselves. They did have good intentions, however, as all proceeds from the song “Traffic Jam 101″ will go to the organization “Homeless Children America.” The sad part for the band is they will likely have [...]
Posted by Chris W on November 16, 2010
http://chriswalterbach.com/?p=128